Stanley/Stella’s needs and challenges included efficient management of a complex product catalog with numerous styles, models, colors, and sizes. 

Optimizing logistics to ensure smooth stock and delivery management was also necessary, although this was not directly handled by Odoo (however, Odoo is integrated with the software used). 

Developing a B2B e-commerce site was required to reach a broader customer base. The e-commerce platform was managed by Magento, with Odoo providing product information, which was a significant added value. 

Implementing a robust CRM to manage relationships with a rapidly expanding reseller network was essential, including the use of forms for CRM opportunities and ticketing.

Improving after-sales service to deliver a high-quality customer experience was also important.

Since 2017, Idealis Consulting has been supporting Stanley/Stella in the implementation and evolution of their information system based on Odoo. 

The Odoo modules implemented include sales, CRM, website, project management, as well as the Helpdesk module, which allows the entry of tickets related to quality issues, order follow-up requests, and more.

In addition to the standard Odoo modules, we developed a custom module for Stanley/Stella called Stanley Catalogue. This module enables them to manage product references to better meet their needs in the textile sector.

Another custom module was developed to manage a range of specific information unique to textiles, such as washing instructions. 

The results achieved include a significant improvement in productivity through process automation. 

There is also improved inventory management and optimized logistics.  

Moreover, effective monitoring of relationships with resellers supports the growth of the network.  

Finally, an enhanced customer experience is observed with a more responsive after-sales service.