The furniture market has declined by more than one billion euros over the past two years. In 2025, a slight contraction of 4% is expected, within a context marked by caution: French consumers are adjusting the timing of their purchases, distribution channels are adapting, and renovation projects are being carefully reconsidered.
What if the key to reigniting growth lay in a pragmatic digital transformation focused on the customer experience?
A sector in transition, supported by a cautious customer base
Retailers are intensifying their marketing efforts but face challenges turning these actions into sales. Today’s buying journey is highly fragmented: mobile searches, showroom visits, use of comparison tools or simulators, and more. To improve efficiency, it’s essential to unify data, streamline interactions, and automate key steps.
Companies that implement thoughtful digitalization of their processes enhance their visibility, responsiveness, and relevance.
CEKA Belgium, Marie’s Corner & Bedimo: three approaches, one shared vision
Specializing in office furniture, CEKA Belgium was held back by disconnected processes, time-consuming manual workflows, and critical data losses between quotes, purchasing, logistics, and invoicing. With Idealis, CEKA centralized all flows within Odoo: CRM, Sales, Purchasing, Inventory, Accounting, and Marketing. Suppliers now access a co-managed ordering interface. The result: better team integration, higher productivity, and faster decision-making.
Marie's Corner, a premium furniture brand operating in 45 countries, streamlined its entire value chain — quotes, production, purchasing, logistics, invoicing — using a fully integrated Odoo ERP. The link between the Spanish factory and Belgian commercial team is now automated, and multi-country accounting ensures margin accuracy. The result: more precision, fewer intermediaries, and a smoother customer experience.
Bedimo, a longstanding custom office furniture provider, digitized its inventory management, customer portal, CRM, and accounting with Odoo. Customer follow-up has improved, stock visibility enables smoother planning, and centralized accounting saves valuable time. The result: projects delivered with more confidence — and higher client satisfaction.
The right KPIs to stay on course
In the furniture industry, the right metrics make all the difference:
- Order processing time, to speed up delivery
- Stock turnover rate, to avoid capital lock-in
- Margin by product category, to refine your offer
- E-commerce conversion rate, to steer your marketing investments
With Smart Analytics, all this data is pulled in real time from Odoo, and displayed in clear, shareable dashboards. No need to wait until month-end reports.
AI, personalization, and 3D visualization: elevating the experience
Picture this: a customer configures their sofa in 3D to match their space, previews it in their living room with augmented reality, then receives an instant quote in-store. Meanwhile, AI adjusts stock levels and purchasing according to current trends.
This scenario is already live with brands like Marie’s Corner and Bedimo — and it’s only the beginning.
Why many furniture retailers choose Idealis
Because we understand your realities: product personalization, multi-site production, showroom sales, and supplier-side logistics.
Our consultants speak your language. Our Odoo solutions are rolled out in fast iterations. And our dashboards deliver actionable KPIs — with no hidden tech costs.
Want to gain efficiency?
Schedule a free 30-minute audit with an Idealis expert. Together, we’ll identify your growth drivers, potential obstacles, and show you how to quickly create value.
Furniture retail: turning structural crisis into digital momentum