As part of our "Idealis On Tour" series, we are showcasing our clients' testimonials on the impact of our innovative solutions. Today, we head to Kiko Milano in Luxembourg, where we spoke with Sébastien Baulin, CEO of Retailux, and Louis, Data Analyst at Idealis. Together, they share how Smart Analytics has transformed the operational management of Kiko Milano stores.
Kiko Milano, the iconic Italian brand in the cosmetics industry, has established itself as a leader with over 1,000 stores worldwide. Present in Luxembourg with five locations, Kiko Milano is committed to providing an exceptional customer experience.
Could you briefly introduce yourself?
Louis: Hello, my name is Louis, and I am a Data Analyst at Idealis Group. I am also the product manager for the Smart Analytics solution.
Sébastien: Hello, I am Sébastien Bolin, CEO of the Retailux Group. Our company specializes in introducing new international brands to Luxembourg. We are the franchisees of Kiko Milano and Guapaus. Today, we are at our Kiko Milano store located at Cloche d'Or, the first one we opened last year.
What challenges have you faced recently?
Sébastien: Kiko Milano is a leading Italian makeup brand with over 1,000 stores worldwide. In Luxembourg, we have already opened 5 points of sale. To efficiently manage our inventory, human resources, and sales, we chose the Odoo solution. However, we needed an additional tool for reporting and dashboards.
Louis: To meet Sébastien's needs, we integrated Smart Analytics, a solution developed by Idealis. It leverages Business Intelligence software like Microsoft Power BI and Google Looker Studio, allowing for the creation of customized reports and dashboards.
The benefits of Smart Analytics
Louis: Our solution offers two main advantages. First, it can handle a large volume of data without the client needing to worry about the size or encoding of their database. Second, it enables working with complex KPIs, both in terms of calculations and data visualization.
Sébastien : C’est exact. Mesurer, c’est savoir. Grâce à Smart Analytics, j’ai pu définir avec Idéalis des indicateurs clés qui me permettent de suivre la performance de mes magasins, tels que le chiffre d’affaires, le panier moyen, le taux de conversion et l’évolution des ventes. Avec un simple clic, j’ai accès à l’ensemble des données de mes magasins, ce qui me permet de prendre des décisions stratégiques rapidement.
Drive your business with relevant reports, using the advanced features of a BI tool (such as Looker Studio or Power BI), directly integrated into your Odoo ERP.
A custom tool for optimal performance
Sébastien: I am very satisfied with Smart Analytics for several reasons. First, it saves us an enormous amount of time. Second, the solution is tailored to our specific needs. For example, we have over 1,500 products in store, so inventory management is crucial. With Smart Analytics, I can monitor my stock daily and identify that 35% of my best-sellers generate 50% of my revenue. This helps me prioritize my actions and better manage my key products.
Louis: We have designed custom dashboards to meet these needs, and we are thrilled to see that this has a direct impact on the success of Sébastien's stores.
Sébastien: Thank you to Idealis, and especially to Louis, for the support and development of these dashboards. The success of my stores is also thanks to you.
Retailux & Kiko Milano drive their business with Smart Analytics.