The specialty coffee market is booming, consumers are becoming more demanding, and logistics are growing more complex. In Belgium, premium coffee consumption rose by 12% in 2023. Behind this growth lies a new set of standards: traceability, transparency, and personalization.
For coffee roasters, meeting these expectations while managing artisanal processes is becoming increasingly challenging.
What if digitalization wasn’t a luxury — but a way to scale your craft?
Real challenges, concrete solutions
Struggling to find skilled workers? Roasting isn’t something you can improvise. Machines must be prepped, roasting profiles stabilized, and quality maintained. With AI and sensor technology, some of our clients are already ensuring reproducibility at growing volumes — without compromise.
Too much inventory complexity? Between green beans, roasted batches, and subscriber orders, every logistical mistake eats into your margin. With Odoo connected to Smart Analytics, you gain real-time clarity to avoid stockouts and anticipate demand.
And on the customer side? As subscriptions, B2B orders, and e-commerce increase, coordination becomes critical — if you have unified data and automated workflows.
The question is no longer “Should we go digital?” but “How long can we afford to stay manual?”
Torrefactory: where craftsmanship meets automation
At Torrefactory, a purpose-driven Belgian roaster, customer personalization is key. Between B2B sales, tailor-made subscriptions, and an e-commerce site, complexity was becoming a real obstacle.
With support from Idealis and Odoo (including modules for Manufacturing, Inventory, Subscriptions, Accounting, and more), the company streamlined operations. Today, orders are better anticipated, stock is optimized, multichannel shipping is coordinated, and every personalized subscription is managed — without overload.
Humans remain at the heart. Digital simply clears the noise.
Coffee operations: your data shouldn’t be buried in spreadsheets
In a roasting facility, some metrics are worth their weight in gold:
- Green coffee turnover rate helps avoid aging losses
- Margin per product reveals bestsellers — or hidden slow movers
- On-time B2B delivery rate prevents follow-up calls and customer frustration
- Customer NPS tells you whether your subscribers are loyal — or ready to churn
- Non-quality costs highlight returns, profile errors, and failed roasts
With Smart Analytics, this data is available at a glance. Better yet — it’s clear, shared, and updated in real time. Your decisions carry more weight. Your meetings have more impact.
AI & coffee: not a gimmick, but real-world impact
Among our roaster clients, AI is already making a difference. It detects the exact "first crack" moment during roasting cycles. It forecasts production volumes by customer type. It recommends subscription profiles based on purchase history. And it prevents breakdowns with predictive maintenance.
With clean, structured data, AI becomes a powerful — and invisible — assistant.
Why so many roasters trust Idealis
Because we understand your reality: green coffee lots, full traceability from origin to cup, short production cycles, and personalized subscriptions.
Because we deliver fast, with method, clarity, and on-the-ground support. Client portals, short sprints, Idealis Academy, training, responsive support — everything is designed to save you time.
And because with Smart Analytics, you finally make decisions with numbers that matter.
Ready to take your operations to the next level?
Book your free audit with a coffee-specialized Idealis consultant. In 30 minutes, we’ll review your processes, identify your potential gains, and show you how to automate — without losing your artisanal touch.
Roasting in the digital age: you might have more to gain than you think