Makeup is evolving, consumer habits are shifting, and in-store product testing is becoming less common… Yet, the beauty sector has never been more ripe for innovation. In 2024, while lipstick sales drop by 41% and foundation sales by 15%, online sales are up by 10.5%, pharmacy channels are seeing strong growth (+16%), and personalization is emerging as the new standard.
What if digitalization became the key lever to boost your appeal, improve your margins, and deliver a renewed customer experience?
Too much inertia in-store? Digital brings back agility
In-store testers are giving way to augmented reality makeup apps. The shift is no longer something to anticipate — it’s already happening. Yet many retailers are still struggling to take control of this transformation, rather than leading it proactively.
Are you juggling online promos, in-store stockouts, inconsistent product data, and poor customer tracking? ERP solutions like Odoo, combined with Smart Analytics, enable stock synchronization between stores and e-commerce, identification of bestsellers by location, time or customer segment, and performance tracking to enable dynamic pricing.
Kiko Milano: enhanced customer experience through data
With six franchised stores in Luxembourg, Kiko Milano was looking to strengthen its operations while showcasing star products. Their goals: reduce losses, improve restocking, and deliver a unified customer experience.
With the help of Idealis and Odoo modules (POS, Inventory, Purchasing, CRM, Sales, Invoicing), Kiko gained real-time visibility across store inventories, optimized supply based on actual sales, spotlighted bestsellers using receipt data, and improved customer service through detailed reporting. The result? Fewer errors, more sales, and a smoother experience for every shopper.
Beauty KPIs for clear, confident decision-making
How can you tell if a campaign is actually working? Or if your new foundation lives up to the marketing?
Our beauty retail clients track very tangible indicators: Safety stock levels to prevent stockouts without tying up cash. In-store conversion rate to identify underperforming locations. Margin per product to make informed decisions amid inflation. Average basket per customer to tailor offers based on shopping behavior.
With Smart Analytics, this data is available in real time, comparable across stores, and instantly actionable.
AI and beauty tech: personalization, prediction, and real impact
Artificial intelligence can now recommend the perfect foundation based on skin tone, customer history, and local weather. It adjusts prices dynamically based on stock and demand, predicts sales by region or channel, and analyzes product returns to improve offerings or positioning.
Artificial intelligence can now recommend the perfect foundation based on skin tone, customer history, and local weather. It adjusts prices dynamically based on stock and demand, predicts sales by region or channel, and analyzes product returns to improve offerings or positioning.
Why so many beauty retailers trust Idealis
Because we understand the beauty retail world: seasonality, fast product turnover, high marketing demands, and logistical pressure.
We deliver fast with industry-ready modules, a clear methodology, and hands-on support. Most importantly, we turn receipts, customer feedback, and dormant stock into real growth drivers.
Ready to digitalize your beauty brand?
Schedule your free audit with an Idealis expert. In just 30 minutes, you’ll get a clear view of your priorities, a digital benchmark of the sector, and immediate ideas for optimization.
Makeup & beauty: how retailers turn crisis into competitive advantage