The gardening market sees a slowdown in 2025. Faced with a more uncertain economic context, households are adjusting their priorities: plant purchases are sometimes postponed, and consumers are increasingly looking for good deals. At the same time, outdoor landscaping projects are declining, prompting retailers to rethink their strategies.
In this context, operational challenges are very real: complex seasonal inventory management, sometimes inaccurate sales forecasts, scattered product data, and increasing competition from pure players.
What if this period became an opportunity to reinvent your model? Through digitalization, your stores can be transformed into true green hubs – efficient, inspiring, and fully aligned with the expectations of today’s gardeners.
Challenges and day-to-day realities
Managing seasonal and multi-site operations is a real puzzle. Spring brings a flood of plants, summer slows down, and fall prep begins — every location must juggle unpredictable inventory. Without a solid PIM (Product Information Management) system, product data is fragmented: pot sizes, plant varieties, colors, availability… Updating labels, product pages, and promotions becomes a time-consuming, error-prone task.
Digital tools make it possible to centralize and secure this information. A well-integrated PIM connected to Odoo automatically updates the e-commerce site, in-store POS, and marketing materials. This eliminates duplicate entry and reduces errors and out-of-stock issues. Teams save valuable time and can focus more on customer service than on repetitive admin tasks.
A transformation felt on the ground
For in-store teams, the change is immediate: stock reception is automated, overstock and stock-out alerts are clear, and product data is accessible via tablet. Seasonal planning becomes more predictable thanks to Smart Analytics, which generates forecasts based on past sales and emerging trends. Even promotions are easier to manage — they roll out simultaneously online and in-store.
This isn’t more technical complexity — it’s real-world simplification: fewer spreadsheets, less data loss, and a smoother workflow, even for small teams.
From point of sale to experience space
Digitalized garden centers are no longer just points of sale — they become places to learn, explore, and get inspired: permaculture workshops, live tool demos, interactive trails with QR codes for planting tips. Customers can plan their visit online, book a workshop, or pre-order products for fast in-store pickup.
This omnichannel approach — which we’ve deployed across all retail sectors — helps boost engagement, build loyalty, and increase average basket size.
Why Idealis is your retail partner
Our expertise goes beyond garden retail — we support multi-site retail brands facing the same seasonal, product, and omnichannel challenges. With Odoo and Smart Analytics, we deliver an all-in-one solution: e-commerce with click & collect, multi-site inventory management, structured PIM, forecasting, and actionable KPIs.
We specialize in turning operational complexity into daily simplicity — with solutions that save time, ensure data accuracy, and support your teams.
Ready to grow smarter?
Book a free 30-minute consultation with an Idealis expert. We’ll pinpoint your friction points and growth opportunities — and show you how to turn your store into a high-performing, inspiring green hub.
Garden centers: turning today's challenges into digital opportunities