In our 'Top 5 must-have odoo apps' series, we're taking a slight detour at #3 to spotlight not just one app, but an entire suite that revolutionizes the sales process at Idealis Consulting – a blend of Social Marketing, Email Marketing, Campaign, Marketing Automation, Website, and CRM.
🌟 Spotlight campaign - 'Boost your productivity with ODOO':
Our recent LinkedIn ad campaign, "Boost your productivity with ODOO", is a prime example of how seamlessly our ODOO tools integrate.
🌐Initiating with social marketing:
The journey of this successful campaign started in the odoo social marketing app. Here, we crafted and published our engaging LinkedIn ad, setting the stage for widespread visibility and engagement. In few days, we can easily analyze the results.
📧 Email marketing for wider reach:
Complementing our social media efforts, the email marketing app enabled us to extend our message, ensuring a comprehensive reach to our audience.
🔗Website & CRM – the power duo:
The synergy between our website module and CRM is where the magic unfolds. This integration allowed for real-time tracking of the campaign's impact, directly feeding data into our CRM for immediate lead nurturing and follow-up. On top of that, we connected our websites with Plausible. Plausible .
An easy and amazing way to analyze our website data. The image below show us the visitors since the campaign has been launch few days ago.
📊 Analytics in action:
Accompanying this post is a visual from our odoo dashboard, displaying the real-time analytics from the campaign. It’s a clear display of how integrated data helps us understand and react to audience engagement promptly. We can see in this campaign that in few days, our sales teams received 7 leads and sent 2 quotations. Yeah Baby.
🤝 CRM – turning engagement into opportunities
With every campaign interaction logged in the CRM, we can personalize follow-ups, fostering relationships that lead to sales conversions. The leads are directly link to the campaign "Boost your productivity with ODOO" (in this example). Directly, when the leads contact us, they are followed by the colleagues but also by our ODOO systems thanks to Marketing Automation.
This suite of odoo apps demonstrates more than functionality; it's the heartbeat of our integrated sales and marketing strategy, transforming creative ideas into measurable business results.
Stay tuned for #2 in our series, where we'll explore another key aspect of our daily operations enhanced by odoo.
Top 5 odoo apps: #3 - Powering Sales & Marketing Synergy at Idealis with Odoo