BRITCHAM faced several operational challenges that required a structured digital transformation:

Complex membership management: With individual memberships, corporate memberships, and a young professionals programme, BRITCHAM required a solution capable of centrally managing different member types, statuses, renewals, and associated benefits.

Intensive event management: The organisation runs a dynamic events calendar (conferences, briefings, galas, delegations), requiring advanced registration management, differentiated ticketing, and participant tracking.

Segmented communications: Targeted communication with different audiences (EU vs Belgium members, young professionals, specific sectors) required sophisticated marketing automation tools.

Digitalisation of administrative processes: Automation of repetitive tasks (billing, reminders, renewals) to free the team from low value-added activities.

Visibility and reporting: The need for key performance indicators to support growth, measure engagement, and enable data-driven decision-making.

Idealis Consulting deployed an integrated solution based on Odoo and Smart Membership, specifically designed for chambers of commerce and membership-based organisations.​

A comprehensive Digital Architecture

The implemented solution centralises BRITCHAM’s entire digital ecosystem on a single platform, enabling seamless end-to-end management. Smart Membership forms the core of the system, providing advanced membership management with enriched profiles, advanced segmentation, and automated onboarding and renewal processes.

An exclusive member portal allows members to manage their profile, renew memberships, register for events, access premium content, and consult their billing history in self-service mode. This autonomy significantly reduces administrative workload while improving the overall member experience. 

Deployed Odoo Modules (BRITCHAM Database Scope)

Sales & Membership Management

• Sales: Sales and membership fee management
• CRM: Opportunity and lead tracking
• Subscriptions: Automated renewals
• Smart Membership – Core: Central membership management module impacting all Odoo modules

Communication & Marketing

• Email Marketing: Targeted campaigns
• Marketing Automation: Automated workflows
• SMS Marketing: Mobile communications
• Social Marketing: Social media management

Events

• Events: Full event organisation and management
• Appointments: Meeting scheduling
• Surveys: Satisfaction surveys
• Meeting Rooms: Room booking

Digital & Content

• Website: Institutional website
• eCommerce: Online sales of memberships and events
• Blog: Member portal blog
• Documents: Centralised document management
• Knowledge: Knowledge base

Finance & Administration

• Accounting (Belgium): Localised accounting
• Invoicing: Automated invoicing
• Expenses: Expense management
• Project: Project management

Collaboration Tools

• Discuss: Internal messaging
• Calendar: Scheduling
• Planning: Resource management
• Studio: Interface customisation

Smart Membership – Key Features

Flexible memberships: Management of individual members, corporate memberships (companies with beneficiary employees), multi-memberships, and prorated fees.

Exclusive events: Creation of member-only events with differentiated ticketing, automated pre- and post-event communications, and configurable attendee lists.

Advanced automation: Automated follow-ups, CRM opportunity creation from events, badge distribution, and satisfaction survey delivery.

For the organisation

Increased operational efficiency: Automation of administrative processes (billing, reminders, renewals) allows the BRITCHAM team to focus on high value-added activities such as community engagement and service development.

Real-time 360° visibility: BI dashboards provide a consolidated view of performance with immediate access to critical metrics to steer growth and adapt strategy.

Full centralisation: Native integration between all Odoo modules eliminates data silos and ensures consistency across teams (marketing, finance, events).

For Members

Seamless digital experience: The self-service portal allows members to manage their membership 24/7, register for events in just a few clicks, and access exclusive content based on their membership level.

Personalised communications: Advanced segmentation ensures each member receives relevant information aligned with their interests and profile (sector, membership type, participation history).

Optimised networking: The integrated member directory and collaboration tools facilitate connections and strengthen the sense of community.

Business Impact

Scalable growth: The modular architecture enables BRITCHAM to add new functionalities as it grows, without redesigning the system.

Error reduction: Automation and data centralisation have significantly reduced the risk of human error in renewals and billing management.