Exceptionally low harvests, declining exports, and a slight drop in consumption… In 2025, the wine & spirits sector is facing a challenging period. Yet, these temporary challenges pave the way for significant opportunities for those ready to embrace digital transformation.
What if this was the perfect moment to refocus your strategy on data and customer experience?
A sector in transition, full of opportunities
With harvests down by 20%, fluctuating global demand, and high tariffs, the situation remains challenging. However, the wine and spirits industry has already proven its ability to overcome many obstacles. What sets 2025 apart is the speed at which adaptation is required.
Consumers are redefining expectations: they seek greater transparency, personalization, and meaningful experiences. They also want to order their favorite vintage as easily as they would make an online purchase. It is during this pivotal period that digitalization proves to be a true driver of resilience and growth.
Autrement Dit Vins, Le Vin Quotidien & Domaine du Chenoy: three approaches, one common logic
Autrement Dit Vins, a Rhône Valley wine specialist, partnered with Idealis to revamp its e-commerce site and streamline back-office operations. The goal? Create a user-friendly sales platform for both professionals and private customers — while maintaining control over stock and logistics. Powered by Odoo, the company gained visibility, flexibility, and autonomy.
Meanwhile, Le Vin Quotidien needed to regain control over purchasing, inventory, and dropshipping operations. Idealis reconfigured the entire Odoo setup (Purchases, Sales, Inventory, Accounting), giving them real-time, reliable visibility. The result: smoother logistics, clean accounting, and an IT partner finally aligned with on-the-ground needs.
Finally, Domaine du Chenoy, a producer of red, white, and sparkling wines in Namur, digitized its entire operation — from contact management to inventory, point-of-sale, invoicing, and email marketing. With Odoo (CRM, Sales, Inventory, Accounting, POS, and Marketing), the team became more productive and autonomous, with fewer manual tasks and better analytical oversight.
Performance management: key indicators for smart decisions
In wine & spirits, certain KPIs make all the difference: Stock turnover rate helps avoid overstocking older vintages. Out-of-stock rate flags tension on rare cuvées. Net margin per SKU reveals high-value products. On-time B2B delivery rate ensures happy retailers and horeca clients Email open rates guide offer optimization.
With Smart Analytics, all these indicators are consolidated into a dynamic dashboard, updated in real time from your Odoo data.
AI & blockchain: real tools for daily operations
For some of our clients, AI forecasts restocking needs based on seasonality, order history, or even weather conditions. Algorithms can flag high-tension cuvées or suggest adjusting promotions on stagnant stock.
And blockchain? It provides every bottle with a digital certificate of authenticity, accessible via QR code. Ideal for rare vintages, premium gift boxes, or export sales where proof of origin is crucial. This traceability builds trust and simplifies post-sale or compliance processes.
These tools aren’t just for big industry players — they’re already used by agile SMEs and forward-thinking distributors.
Why wine & spirits professionals choose us
Because we speak your language. We understand the realities of producers, distributors, and resellers. We integrate your specific needs: dropshipping, B2B/B2C tiered pricing, vintage management, export tax constraints.
And because our methodology is clear: fast audits, modular deployment, focused training. Our tools are designed for your industry, and our consultants understand your product.
Ready to boost your performance?
Book your free 30-minute audit with an Idealis consultant. You’ll walk away with a clear view of your potential gains, a sector benchmark, and a practical roadmap to digitize your operations.
Wine & spirits: turning crisis into a lever for digital transformation