Before diving into the advanced features of Smart Membership , , we recommend you read our previous article on the crucial role of the Community Manager in the club member experience. This will give you a better understanding of how Smart Membership fits into the overall strategy of community management and member engagement.
Read part 1 on Community Management
In this part, we'll take a closer look at how Smart Membership meets the day-to-day challenges faced by Community Managers, offering powerful tools for managing the community, organizing engaging events, and measuring member satisfaction and engagement.
Let's discover together how this ERP solution can transform your club's management and deliver an unrivalled member experience.
4. Smart Membership: La réponse technologique aux besoins du Community Manager
Smart Membership positions itself as an ERP solution specifically designed to meet the daily challenges faced by Community Managers in clubs. By integrating advanced features for community management and farming, this tool becomes a valuable ally in the quest for an enriched member experience.
4.1. Community Management
A. Directory and Detailed Member Profiles
Smart Membership includes a member directory accessible online only by members, thus enabling remote networking from a dedicated and secure space.
Members can fill out a detailed profile if they wish, choosing precisely the information they want to make public or private. This flexibility ensures perfect control over their level of confidentiality and allows you not to embarrass your members. For example, they can share only their professional contact details or go as far as listing their interests, career path, etc.
How is this feature useful for community management?
The purpose of this directory is to strengthen the sense of community and foster interactions among your members, thereby creating more value. By allowing your members to discover each other through their profiles, find common ground, and easily exchange, you will increase their engagement in the club's life. This directory also promotes the sharing of advice, mentorship, and especially business opportunities between members with complementary profiles.
Ultimately, it is a powerful networking tool that, for example, combined with targeted events, allows you to implement effective farming strategies within your club. Your members will feel more connected to each other and proud to be part of a dynamic community with high added value.
B. Centralized History of Interactions and Information
Thanks to Smart Membership, it is quite easy and intuitive to centralize on each member's contact sheet all past interactions with the club as well as various types of information, both private and professional. Let's look at the different types of information that can be stored in Smart Membership.
Private information can include:
- Personal contact details
- Academic background
- Interests
- Food allergies
- Tax situation
- Social media links
- Introduction video
- Any other private document or information
Professional information can include:
- Profession 👔
- Professional contact details
- Industry
- Parent company
- Website 🌐
- And any other type of professional document or information
And regarding interactions with the club:
- Email communications
- Meeting minutes
- Current subscription status
- Events the member has attended
- Purchases and transactions
- And much more
How is this feature useful for community management?
This centralization on a single contact sheet is extremely valuable. It allows easy sharing of information among employees, avoiding the loss of crucial information for member follow-up. Even in someone's absence, any employee can quickly take over and continue the relationship from where it left off, thanks to this complete history.
Most importantly, this detailed knowledge of each member and their journey within the club is essential for maintaining privileged long-term relationships through personalized and relevant communication. Such a member experience will be greatly appreciated.
4.2. Organization of Engaging Events
Organizing engaging events is at the heart of a community manager's responsibilities. However, the associated administrative tasks, such as managing registrations, payments, reminders, etc., often monopolize precious time, although these processes could be automated to save time that could be devoted to enriching the member experience.
Fortunately, Smart Membership automates these time-consuming tasks, offering advanced features to free up time for Community Managers and help them create exceptional experiences and events.
Firstly, Smart Membership's customizable registration forms allow for the collection of detailed information about participants, thus facilitating the preparation of tailor-made events. Customize each registration form for your events.
Let's put ourselves in the shoes of a visitor to your website who wants to register for an event and fills out this customized form:
Moreover, easily pull reporting on your questions.
Visualize the distribution of your participants' responses in various forms:
Additionally, the automation of confirmations, reminders, and other communications before and after the event is done simply by email, SMS, or WhatsApp, thus avoiding the tedious manual sending of dozens or even hundreds of messages. This automation also allows for the implementation of fully personalized customer journeys.
In the example below, you can see that, for my event, I have scheduled:
- an instant confirmation email upon a participant's registration
- a reminder email 3 days before the event starts
- a reminder email 1 hour before the event starts
- a survey to collect feedback from my participants sent immediately after the event
This automation not only facilitates event management but also the creation of personalized customer journeys, thereby strengthening participant engagement
Furthermore, a centralized overview groups the status of all events, simplifying team coordination and ensuring efficient follow-up
Organize public events, reserved for your members or a subsection of your members. In the example below, we created a conference accessible only to Gold members. Anyone who is not a Gold member will not have the opportunity to register or even see this event.
For events that you decide to leave public, you can easily configure specific tickets for your members or for certain types of members. This segmentation of your events allows you to effectively target your audience, making your communication more relevant and creating more value for your members.✨
In the example below, we configured free VIP tickets for our Gold members and paid tickets for non-members.💸
In conclusion, Smart Membership offers much more than simple administrative automation. It gives community managers the means to devote their energy to creating memorable experiences for members while exploring farming as a lever to strengthen engagement and loyalty. With Smart Membership, you can not only define a customer journey that truly suits you but also offer your members the opportunity to upgrade to a rewarding and unique premium experience.
4.3. Exclusive Member Space
Offering an exclusive space reserved for members on the website is a powerful lever to strengthen their sense of belonging and engagement. With Smart Membership, the community manager can easily create and manage such privileged spaces.🔐
Content Segmentation
It is possible to reserve access to certain pages or content on the website only for specific groups of members. For example, Gold members can have access to practical guides, podcasts, and videos that are not visible to other categories of members or anyone else.🥇
How is this feature useful for community management?
This customization of the member experience provides tailored benefits and resources for each profile. It values superior membership formulas while cultivating a strong community feeling among all members. Moreover, adding new content is very easy for club employees. They can quickly enrich this exclusive space for even more added value.
For example, below you can observe the difference between an unknown visitor to your site and a "Gold" type member🥇
View of the site for a Gold member:
View of the site for a non-Gold member (for example, unknown visitors, prospects, Silver members, etc.):
B. Targeted Communications and Content
Thanks to Smart Membership's powerful segmentation tools, the Community Manager can send newsletters and communications tailored to the interests of each member profile. This ensures that each member receives content that directly concerns and appeals to them.✉️
How is this feature useful for community management? Content segmentation is essential in community management because it allows for the personalization of the member experience and the offering of exclusive benefits that strengthen engagement and loyalty.
C. Participatory Blog
The participatory blog feature of Smart Membership allows members to actively contribute to the club's blog content, thereby strengthening their engagement and sense of belonging. This feature facilitates personalized communication and efficient content management while enriching the blog with diverse perspectives.
We have enabled the co-construction of blog articles with a modification and validation flow by the club, ensuring control over the published content.
4.4. Measuring Satisfaction and Engagement
Regularly measuring member satisfaction and engagement is crucial to allow clubs to continuously adapt their offerings and the experiences provided. Smart Membership integrates comprehensive tools for this purpose:
A. Surveys and Feedback Collection
Smart Membership allows for the creation of fully customizable surveys and questionnaires for members. These surveys can be sent automatically by email according to a defined frequency (e.g., monthly, after each event, etc.).
Participants fill out the surveys online, and the community manager instantly receives detailed reports compiling all the responses.
How is this feature useful for community management? These insights are invaluable for identifying areas for improvement and evolving the club's offerings.
B. Activity Monitoring and Loyalty
Smart Membership provides reporting to measure the club's essential KPIs. The Community Manager can easily visualize indicators such as event participation rates, engagement on the club's social networks, etc.
These metrics allow for the quick identification of at-risk members and the implementation of targeted actions to increase their engagement before they decide not to renew their membership.
Thus, Smart Membership provides clubs with both strategic insights into their performance and tactical tools to retain their members year after year.
Vertical Solution✅
Smart Membership is a vertical solution, meaning we have designed an ERP based on Odoo specifically adapted to the club sector.
With Smart Membership, you benefit not only from the interconnectivity between all the different standard modules but also from a range of exclusive and specific features provided by Smart Membership, which seamlessly integrate into the Odoo ecosystem.
Participate in a Free Online Demo📅
At Idealis, we understand the importance of community management and the competitive advantage it represents for clubs. That's why we plan free discovery sessions of Smart Membership.
These sessions will take place online or in person at your convenience, so do not hesitate to take some time to participate in a free demo session of Smart Membership. It's a great opportunity for you to see these tools in action and understand how they can benefit your club. You will have the chance to ask questions, see concrete examples of use, and get an idea of how easy these tools are to use.
Conclusion📌
The role of the Community Manager goes far beyond simple social media management. They are the conductor of the experience that the member lives within their club. Farming, which involves cultivating authentic relationships between members and the club, is a powerful approach to strengthen community ties and improve long-term retention.
By organizing engaging events, creatively animating the community, and sharing hyper-personalized content that directly meets the interests of members, the Community Manager can implement fruitful farming strategies to bring the spirit of community to life every day.
What concrete actions can you implement within your club to better connect your members with each other? What are your best farming strategies? Do not hesitate to contact us on our LinkedIn account or via the following form :
The Crucial Role of the Community Manager in Club Member Experience🏆: Part 2